About
Highly motivated and trilingual Product Marketing professional with a Master's in Communication Studies and Digital Media, specializing in driving market growth and enhancing brand visibility. Proven ability to conduct competitive analysis, develop impactful sales enablement materials, and implement content strategies that boost engagement and traffic. Seeking to leverage expertise in digital media, content creation, and strategic communication to advance product success and market reach.
Work
ONCLUSIVE
|Product Marketing Assistant
Rabat, Rabat-Salé-Kénitra, Morocco
→
Summary
Proactively contributes to product launches and market success by conducting competitive analysis, developing sales enablement tools, and localizing marketing content for global reach.
Highlights
Drove strategic product positioning by conducting in-depth competitive intelligence analysis and disseminating actionable insights to Product, Sales, and Communication teams.
Enhanced stakeholder engagement and product awareness by creating and distributing targeted product newsletters to clients and internal teams.
Facilitated successful product launches by managing comprehensive client-facing and internal communication strategies for multiple product releases.
Empowered the Sales team with essential resources, designing and developing high-impact sales enablement materials including pitch decks, product sheets, and presentations.
Ensured global brand consistency and market penetration by translating and localizing diverse marketing assets into English, French, and Arabic.
Improved cross-functional product understanding by producing internal educational videos, enhancing knowledge dissemination across departments.
THE NATIONAL COMPANY OF RADIO AND TELEVISION (SNRT)
|Intern, Radio English-Production Department
Rabat, Rabat-Salé-Kénitra, Morocco
→
Summary
Contributed to high-quality radio content production and broadcast efficiency by writing scripts, recording segments, and coordinating interviews.
Highlights
Produced high-quality English radio content, including 10 scripts, 15 recorded segments, and 20 unique pieces, ensuring consistent broadcast excellence.
Boosted content production efficiency by 25%, streamlining workflow processes and ensuring timely broadcast schedules.
Gained practical broadcasting experience by assisting in the planning and execution of 3 live radio interviews.
LARUS (CHINESE FOUNDATION)
|Copywriter
Remote, Morocco, Morocco
→
Summary
Optimized online content strategy and production, significantly increasing website traffic and enhancing the foundation's digital presence.
Highlights
Improved content workflow efficiency and accuracy by 20% through meticulous management and editing of online content.
Elevated the foundation's online presence by producing and refining over 10 articles and 6 web pages.
Drove a 40% increase in website traffic within the first quarter by implementing an innovative content strategy.
Ensured cohesive branding and unified messaging across all web materials through close coordination with design and marketing teams.
FRONT STORY (International Digital Media Publisher)
|Freelance Writer
Remote, Morocco, Morocco
→
Summary
Enhanced online presence and content exposure by managing, editing, and producing articles for various blogs.
Highlights
Increased website content exposure by 10% through strategic content management and editing.
Enhanced online presence by producing over 30 articles for diverse blogs, upgrading the Front Story online presence.
Millennium Agency
|Freelance Writer
Remote, Morocco, Morocco
→
Summary
Optimized website visibility and search engine ranking through effective SEO techniques.
Highlights
Boosted website visibility by 10% and achieved first-page Google search rankings through targeted SEO traffic techniques.
Trending Media (Web Agency based in Rabat)
|Part-time Writer
Remote, Morocco, Morocco
→
Summary
Crafted extensive online content and applied SEO best practices to improve article performance across multiple websites.
Highlights
Authored over 160 articles for 9 diverse websites in French and English, significantly enriching online content.
Applied advanced SEO content creation and optimization techniques, following a 2-month specialized training, to enhance article performance.
Education
AL AKHAWAYN UNIVERSITY IN IFRANE
→
Master of Arts
Communication Studies and Digital Media
Grade: 3.8/4.0
Courses
Reputation & Crisis Management
Marketing Management
Content Strategy & Management
CADI AYYAD UNIVERSITY
→
Bachelor
English Studies
Courses
Business Communication
Media Studies
Advanced Translation
Advanced Research
Languages
Arabic
French
English
Skills
Technical Tools
Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Microsoft Excel, Microsoft PowerPoint, Microsoft Outlook, Microsoft Word, Google Gmail, Google Sheet, Google Docs, Google Forms, Visla, Wistia, Canva, Bard, ChatGPT, Scribe, Claude.
Technical Skills
UI/UX Design, Content Creation, Search Engine Optimization (SEO), Copywriting.